Toronto, Ontario, Canada, February 1st, 2025 --

Practica Learning, the world's leading provider of engaging and immersive learning experiences, today announced a strategic partnership with Relativ, a pioneering conversational analytics AI company. The partnership has been created to help organizations practice and measure critical conversations by harnessing the power of artificial intelligence (AI), psychology, and linguistics to create scalable, personalized learning solutions that leverage Deliberate Practice.

Practica Learning's AI Solution, powered by Relativ, will consist of a wide range of AI conversation and analytics models developed to create situational relevance and realism for training and practicing crucial sales, coaching, and leadership conversations.

Relativ's innovative AI engine uses proprietary algorithms to generate engaging simulated training conversations that mimic real-world scenarios. By harnessing this technology, Practica Learning can now train unique AI models to deliver tailored feedback, personalized advice, and in-depth gap analysis using deep learning, empowering thousands of learners with on-demand support. This collaboration marks a significant milestone in the development of Relativ's AI capabilities, as it gains valuable insights from Practica Learning's decades-long experience in designing and delivering effective Deliberate Practice programs for global organizations.

"We are thrilled to partner with Practica Learning, whose expertise in creating immersive learning experiences will significantly enhance our own capabilities," said Arjun Nagendran, Co-Founder & CEO of Relativ. "Our collaboration aims to bridge the gap between AI-driven upskilling solutions and real-world practicality. By combining our expertise, we can now provide learners with a more effective, engaging, and sustainable way to develop their skills, while also enabling our clients to increase employee retention, improve productivity, and reduce training costs."

Practica Learning's extensive experience in crafting learning modules will be instrumental in refining Relativ's AI models to create training conversations that resonate with diverse audiences. More importantly, the in-depth real-time analytics AI models will provide clients with a tangible measure of the effectiveness of their training programs, while also allowing them to leverage Practica Learning's Human Roleplayer Coaches to provide exclusive feedback and coaching to select personnel, based on the needs and goals of the business. Relativ's cutting-edge technology will provide Practica Learning with unparalleled scalability, personalization, and data-driven insights to optimize its own training programs.

"Partnering with Relativ presents an exciting opportunity for us to expand our offerings and push the boundaries of what is possible in immersive learning and Deliberate Practice," said Randy Sabourin, Co-President of Practica Learning. "Their innovative AI capabilities empower us to deliver learning experiences that are more effective, efficient, and engaging, tailored to meet the evolving needs of clients worldwide, while giving them a decisive competitive edge in the market."

One of the key advantages to this partnership is the ability to deliver Deliberate Practice to large numbers of people over a short period of time, often in several different languages. This is a significant competitive advantage for us!" said Cameron O. Anderson, Co-President of Practica Learning.

Through this partnership, Relativ and Practica Learning strive to set a new standard for personalized learning solutions by seamlessly integrating AI-driven insights with human practice sessions and experiential learning.

For more information about Relativ's AI-driven platform and its mission to transform the future of work, visit our Home Page.